–Google U.S. display-ad sales expected to top Facebook’s next year
–Facebook overtook Yahoo in U.S. display-ad sales last year
–Google seen reaching about $4.8B in U.S. display-ad sales in 2014
(Updates with Google and Yahoo declining to comment.)
SAN FRANCISCO (Dow Jones)–Google Inc.’s (GOOG) display-advertising business is growing faster than anticipated and is on track to surpass that of Facebook next year, according to research published Wednesday.
According to data …
New video attempts to accuse Google of Googlighting. Should you be unfamiliar with this term, it allegedly means an ad agency selling productivity software in its spare time.
(Credit:
Screenshot: Chris Matyszczyk/CNET)
There is little lovelier than large corporations accusing each other of sleaziness.
One of the current spats for spiritual superiority involves Microsoft targeting Google for being a low-down, sniveling operator that works around privacy settings just for the sheer evil of it.
Redmond seems to be warming to its knife-skills. For it has just released a long ad, accusing Google of Googlighting.
Yes, this advertising company dares to sell enterprise software to unsuspecting businesses who then are caught in Google’s endless need to change that software and leave businesses in a dizzy tizzy.
This rather poorly made specimen of a film is a stylistic follow-up to Microsoft’s “GMail Man” video, one in which Google was presented as someone whom no one at the country club would dare to like.
In this Googlighting film, we can delight in a lady business owner saying to the Google Apps salesman: “You want us to be your lab rats?”
This is, of course, a question that is both naive and redundant. We are all Google’s lab rats and we mostly delight in the experience, being too ignorant to imagine we might have a choice.
Why it should suddenly be a novelty might be beyond sentient beings.
However, Google is surely miscast as this rather greasy, slick man in a white suit and multicolored tie. The problem is that he’s so venal, so crude and so ill-dressed. This is deeply inauthentic, as we know that senior Google employees are dapper and sometimes wear cashmere sweaters.
Still, as Microsoft grapples toward higher moral ground, I am sure that some will enjoy this rather crude (even if somewhat believable) retelling of Google’s underbelly.
Microsoft, on its own blog, declares that “Google Apps accounts for merely 0.5% of the ad company’s revenue.”
Some might wonder why, in that case, Microsoft needs to bash it.
However, Redmond concedes: “The folks at Google are smart. Without any experience in developing business tools, they rebranded their consumer e-mail and embedded it with a few web applications, and ‘Voila!’ there was a ‘business’ offering.”
A further stab is taken into the Google’s solar plex(us) with these words: “We store your data only for your use, while Google reserves the right to use your data.”
Which tech company can you trust these days? Could the answer be none?
Buying ads on Twitter is about to get easier for small businesses as the online messaging service adds a key piece to its moneymaking model.
Twitter is unveiling a long-awaited automated system that will enable advertisers to manage their marketing campaigns and budgets without having to deal with sales representatives.
Before Twitter opens the system to all comers later this year, the self-service approach announced Thursday will only be available to advertisers who accept or use American Express cards
To get the ball rolling, American Express Co. will buy $100 in Twitter ads for each of the first 10,000 qualified businesses in the U.S. that sign up at http://ads.twitter.com/amex. The ads, which Twitter calls “promoted products,” will begin appearing within the flow of users’ messages in late March.
Flipping the switch on self-service advertising is the latest sign of Twitter’s ambition to build a powerful online marketing vehicle in the mold of Internet search leader Google Inc., by far the Web’s most profitable company, and online social network 
Facebook Inc., technology’s fastest-rising star.
It marks another stepping stone toward an eventual initial public offering of stock from Twitter, which has attracted more than 100 million users since its creation nearly six years ago.
The timetable for Twitter’s IPO remains a mystery, although CEO Dick Costolo said in an interview Thursday that the company’s decision won’t be influenced by how well Facebook fares in its stock market debut this spring.
“I don’t look at what other companies are doing,” he said. “We don’t think in terms of building this company for a particular IPO date. We are trying to build this company for the long term.”
The company, which is based in San Francisco, isn’t in desperate need of capital, having raised at least $700 million last year.
Twitter also probably needs a little more time to prove its financial chops. Last year, Twitter generated ad revenue of about $140 million, according to the research firm eMarketer Inc. That compared to $36.5 billion at Google and $3.2 billion at Facebook. This year, eMarketer expects Twitter to sell $260 million in advertising, helped in part by the new self-service platform.
The automated system will be similar to Google’s. Advertisers will be able to specify how much they are willing to spend, pick the cities or regions where they want their ads to appear and write their own commercial messages, which will be confined to Twitter’s 140-character limit per tweet. Twitter will only charge for ads that get a user response, such as when a viewer decides to follow the business, retweets the message or clicks on a link. (continued…)
© 2012 Associated Press under contract with YellowBrix. All rights reserved.
Today, Main Street ROI announced it has released a comprehensive Google AdWords training course, specifically designed for small businesses.
The new course – AdWords Success Formula – provides step-by-step video tutorials on how to create a profitable Google AdWords campaign from scratch.
According to Phil Frost, managing partner of Main Street ROI and the creator of the course, Google AdWords is the best place for small businesses to start advertising.
“With Google AdWords you can quickly get your business in front of thousands of new customers, virtually overnight. And, you’re reaching customers who are specifically looking for the products and services you provide” Frost says.
“And for many business owners, the obvious choice is to hire an online marketing company to setup and manage your AdWords campaign for you” Frost says.
But, according to Frost, that’s a mistake for most small businesses. ”You’re better off managing your own AdWords campaign — at least when you’re first getting started”
As Frost explains, “The average small business spends less than a thousand dollars per month in AdWords. And at that rate, it doesn’t make sense to hire an online marketing company to manage your ads for you”
However, Frost warns, “Before you set up your campaign, you should educate yourself about how AdWords really works. As effective as AdWords can be, you can lose a lot of money really quickly if you don’t know what you’re doing. And that’s why we created AdWords Success Formula”
According to Frost, “AdWords Success Formula outlines a proven process for creating profitable Google AdWords campaigns, which we have refined after testing with more than $5,000,000 of AdWords advertising over the past 6 years”
AdWords Success Formula consists of 11 video modules, with more than 3 hours of training. The course includes examples, templates, and recommendations for each step of the process, including keyword research, ad writing, landing page creation, and tracking.
AdWords Success Formula is available at http://www.adwordssuccessformula.com
About Main Street ROI
Main Street ROI is an online marketing training company that creates small business marketing courses. Prior to AdWords Success Formula, Main Street ROI released The Local SEO Formula, a local seo course that shows business owners how to get ranked at the top of Google Places. Main Street ROI is also developing an on-going membership program called Main Street Inner Circle.
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Contact Information Pete Kennedy Managing Partner Main Street ROI Contact via E-mail
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LONDON, February 20, 2012 /PRNewswire via COMTEX/ –
This week the best and brightest in the world of search engine and social media marketing will be travelling from all over the world and assembling at the SES Conference, in London’s bustling City of Westminster. Sponsoring and exhibiting at the event is Broadplace Advertising Ltd, a Google Adwords Certified Partner and a member of the Internet Advertising Bureau (IAB), who will be available during the conference at stand 23.
Delegates from the search industry will partake in arranged seminars, presentations and networking experiences so as to learn or to enhance their understanding of SEO, PPC, Social Media, Mobile marketing and PR. All attendees will be exposed to experts within the field of online marketing who will impart essential tips and guidelines on how to create, and more importantly to maintain, a long-standing and successful online campaign for any website.
“We’re really excited about sponsoring and exhibiting at Europe’s leading search marketing conference”, explains Jim Houlden, Head of Client Accounts, “Broadplace Advertising has many years of experience in managing the online advertising needs for hundreds of businesses, so it’s a great opportunity to share our expertise in the field. The quality of the event programme and the speakers that have been assembled mean that this event is a must-attend for any serious search marketer.”
Broadplace Advertising Ltd. has been established for over 7 years. They are well versed in search marketing and offer a plethora of services that can be tailored to your individual company needs, including SEO, PPC, and what’s more they recognise the importance of ethical and hard hitting link building within your campaigns.
Their effective SEO work is meticulously planned and all work is manually submitted without the use of any automated software or tools. All search projects are executed in close partnership with clients and they offer a highly proactive and transparent approach with regular and detailed reports. Broadplace has successfully delivered multi lingual paid and organic search campaigns across numerous countries. Broadplace has its own internal content team based in the UK with passionate, creative and articulate international writers who pride themselves on the exceptional quality of content they produce.
Look out for Broadplace Advertising’s friendly representatives at exhibition stand 23. Here you can learn how to make the most of your website and overall online presence.
SOURCE Broadplace Advertising
Copyright (C) 2012 PR Newswire. All rights reserved
Only three news sites – CNN, Yahoo News and The New York Times – out of 22 appeared to use high levels of ad targeting, according to a Pew Research Center study. In these cases, 45 percent or more of the ads were different from one user to the next.
“By contrast, highly targeted advertising is already a key component of the business model of operations such as Google and Facebook,” the study found.
The study noted that Google had a strong advertising presence on news sites:
A popular style of ad on these sites, accounting for 38% of all ads captured, is the sponsored link box-small boxed-in ads that usually have between three and seven lines of text. On most sites this box is powered by Google.
Three other news sites – CBS, USA Today, and MSNBC – exhibited moderate levels of targeting where between 29 percent and 40 percent of the ads were different across users.
Sites with low levels or no apparent targeting included FoxNews.com, WashingtonPost.com, Time.com, and Newsweek.com.
When researchers revisited the sites in January, they found that two – latimes.com and theatlantic.com – showed slightly higher levels of ad targeting.
By not targeting ads, news sites miss an opportunity to serve up more relevant ads to website visitors; these targeted ads potentially command higher prices and bring more revenue to publishers.
The center, which studied 22 news sites, identified other trends:
For the study, Pew Research analyzed 5,381 advertisements on the main websites and legacy outlets of 22 different news organizations – including national and local newspapers, broadcast, and online media in late June 2011. In January 2012, the researchers revisited the sites to review the levels of ad targeting.
Save up to $400! Register now for SES New York 2012, the leading search social marketing event, taking place March 19-23. Google’s Digital Marketing Evangelist Avinash Kaushik will keynote. Early bird rate expires March 2.